The hourlong project comes to a close with “Figures,” a choice, says Reyez, she made later in the process as “a nod to Kiddo, because that is what gave me momentum.” On the current iteration of the Before Love Came to Kill Us tracklist - which, true to her word, Reyez has switched up a handful of times - there are ballads like the lush “ Love in the Dark,” trap-influenced tracks like the flex “ Ankles” and the stripped-down “La Memoria,” which she sings in Spanish. But no matter what she’s categorized as, or what playlists her singles may appear on, Reyez feels strongly about the album as a format. She believes her upbringing has directly influenced her musical style, which she best describes as “a mutt,” though it often falls under R&B on streaming services. The fact that people connect with helps give me a vocation.” But if I can make it any easier, then I want to. “We have to fight for so many rights that are just given to men, which is bullshit. “I’ve always said being born a woman is like being born walking uphill, because you’re at a fucking disadvantage. Reyez was born and raised in Toronto - and, as she says, with something to prove. So I just felt proud to have been there, being who I am.” The nod “matters to me because I’m a woman, and I’m brown-skinned and Latina, and because I come from an immigrant family.
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“I remember being hella little and not having cable at my house, but seeing Grammy commercials and seeing people doing what I love to do their life, thinking, ‘Fuck, that’s so sick.’ a dream that was so far away, that society told me I couldn’t get - and I still have a lot of work to do, but a glimmer of, ‘Hey, you’re doing it,’ ” she says now. Her second EP, 2018’s Being Human in Public, included the sex-positive “ Body Count” remix, which featured Normani and Kehlani singing, “We don’t need no one tryna take our freedom,” and earned Reyez her first Grammy nomination, for urban contemporary album. That’s me yelling “Das Ma bish” lol Thanks for a being a real one dudeĪ post shared by Jessie Reyez on at 11:55am PST Genuinely supportive friends are difficult to come by in life as is, but in the music industry i feel like it’s rare- you literally have been showing me love from the jump, you are taking over the world and it’s lit and you haven’t switched up from since you first shared my shit three years ago till now and your whole fam is so sweet and supportive, it’s not hard to see where you get it from. Says Darcus Beese, Island Records president: “She captures raw emotion and brutal honesty like no other.” It won Video With a Message at the 2018 MTV Video Music Awards and established Reyez as a sharp, outspoken voice - both in and out of the studio, which is likely why the pressure of a looming debut album weighs even heavier. (She signed to Island later that year.) With it, she shared a short film titled Gatekeeper that addressed her experiences with sexism and double standards in the industry. In 2017, she opened for PartyNextDoor on his European tour and independently released her debut EP, Kiddo, on her imprint, FMLY. streams, according to Nielsen Music/MRC Data.
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Reyez had her breakout hit in 2016 with the acoustic ballad “ Figures” that has since garnered 163.5 million on-demand U.S. You just try and prepare yourself as much as possible when the opportunities present themselves.” You obviously work toward those things, but you never know what will land.
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“However,” says co-manager Mauricio Ruiz of her ascent, “I’d be lying if I said this is what we planned to the T. And prior to the coronavirus-related tour cancelations that have rocked the industry, Reyez was slated to kick off a headlining tour of her own in April. Now, Reyez is opening arenas for her pal Billie Eilish (whose tour is currently postponed due to the coronavirus) - they first bonded on Instagram two years ago and have stayed close, even hopping in the studio together. Jessie Reyez photographed on March 3, 2020 at Demi Studio in Toronto.